A Look at Blackhat SEO Practices that You Should Avoid in 2019
Search Engine Optimization is critical to rank your website in the search engine. For that matter, you should play by the book if you want to eliminate dreaded search engine penalty instead of trying to rank by the hook or crook. Before we move further you should know that tactics that are allowed by search engines to rank a site are known as White Hat SEO techniques while the ones that are not allowed are known as Blackhat SEO techniques. Here are some of the black hat SEO practices to avoid in 2019.
One of the practices to avoid is creating doorway pages. You should know that this refers to the website that are dummy pages to dupe search engine bots which are often hidden from the user’s site. On most cases, these pages are created to target specific search queries, and they lead to the same results in the search engines. Webpages with multiple domain names that lead users to a singled domain is considered a doorway a page. Besides, we have webpages that run parallel to search results instead of browse-able hierarchy. Besides, there are also webpages that aim to funnel online visitors to a specific site. To avoid being penalized, you should only publish pages when content is available.
Besides, we also have empty pages. Here you will have to destroy any empty page or any page that does not add clear value to users. Not only that but you should also remove pages that do not have a navigation link or menu.
Also, you should have unique content in each domain. It is essential to note that when your site has many domains, you should ensure that each of the domains has a unique content. This is because having the same content on each domain will get your pages be penalized as doorway pages. It is essential to note that Google ‘Medic’ update was released last year to identify the sites with bad quality content. You can learn more here on how you can regain the trust and authority of your site when you have been penalized by the update.
Besides, there is also paid links. One thing that you need to know is that paid links were used to boost SEO ranking in the past which does not work anymore. It is true that buying links will help you site temporarily but the search engines will penalize your site for paid links. The best way of protecting your site is to disallow all unnatural links.