A lot of brands want their website to be ranked on the first page of search engine results. It helps the brand have better visibility online. It is tough though for the brands to maintain a first page ranking on the search engine. The reason for this is the change in rankings that happen a lot. The utilization of good Search engine optimization skills will assist your site to get more views. Knowing what is causing the drop in your search ranking is crucial. It will help you prevent the drop from happening. Here are the reasons why the search ranking for your website have dropped.
Having an overloaded server can lead to the drop in search ranking for your website. This is because your server may not be able to handle the traffic generated by the website. What follows is the crashing of the server. Using a shared server can lead to this even more. Ensure you get a server that can manage the traffic you usually generate.
The launch or termination of advertisements meant to improve your website’s search ranking. You anticipate increased traffic for your website when you post an ad. If this doesn’t happen, your website’s ranking will drop. Ensure the ads you post are quality so that they can boost your website’s traffic.
Normal search engine fluctuations also happen. This is due to the nature of search engine optimization tactics. Having a better rank is usually a competition. This makes it natural for your position in the search engine to change every so often. You can change your SEO tactics to have favourable ranking.
Updating or redesigning your website can also affect your search ranking. Improving the design of your website is okay. You should however know that it will affect your search engine negatively. Make sure you plan how you can handle before you update the site. This assist in maintaining your search ranking.
Where your website gets its traffic from is crucial as well. It assists in the betterment of your search engine ranking You should ensure your site gets constant traffic. Releasing content regularly for your consumers is one way to do this. The content must also be helpful and of good quality. This will make sure you have traffic for your website regularly.
Making a change on your websites URL equally lowers your search engine ranking. The search ranking for your website will go very low. It is vital to think of the consequences of updating your URL.