It is essential to note that around 46% of all Google searches are being conducted by people who are seeking local information. One thing that you will have to do to see your profits and brand recognition grow is to target the local market first. Here are some of the brilliant SEO strategies to dominate the competition.
One of the tips is to claim online business listings. You find that this is a sure way of getting local SEO right. You will need to make sure that your business is on Yelp, Google My Business, Angie’s List, other local review sites and digital directories. This way the local consumers will be able to learn more important pieces of information about your business. You will have to ensure that you include things like opening hours, your location, your contact information, accepted payments, online reviews, photos of your products and business among others in your listing.
The next tip is hyperlocal not local. One thing that you should know that it will not be enough to target your city or state in your location-based keyword phrases will not be enough. To stand out, you will have to include things like the names of your neighborhood, other nearby businesses, the name of the street, nearby landmarks and county name.
Besides, you should enable geolocation services on social media. This is a sure way of dominating local SEO as well as improving customer loyalty. One good thing with this is that customers will be able to check-in to your business because you are likely to feature in the feeds of other local customers. Besides, you will get more followers as well as more people on the door.
Apart from that, you should ask for reviews from local consumers. One thing that you need to understand is that almost 100% of consumers read online reviews about the business before they decide to make an appointment. Having no reviews will mean that you are either unsuccessful or you don’t care about reputation. Besides, you should also check your reviews daily and respond to them.
You should also link to other local businesses in your web content. It is vital for your link building strategy to include links to authoritative industry journals and scientific studies. But to improve your SEO rankings and improve your relationships with other local businesses, you will need to link to blog content from the same businesses. This way the consumers will know that you are tapped into the needs of your local market. Not only that but they will also know that you have a good relationship with other popular long-standing businesses in the community thus building your reputation.