Common Terms and Phrases in the Digital Marketing World
You will hear of plenty of digital marketing terms in the world. These have been used for so long, asking what they mean shall seem out of place or even ignorant. Here are some that you need to be aware of.
SEO (search engine optimization) is a common one in digital marketing. It deals with the efforts to make sure your site ranks at the top of search results. SEO is the main goals of all other terms’ meanings.
Keywords talks about the specific words people type in the search boxes. The sector of success online is to have your content with more of those keywords in them.
Niche refers to an area of content. It deals with the relevance explained earlier about keywords. You can check out how other sites in your line of business go about utilizing this niche.
Backlinking refers to putting links to your site from others. You will gain more when you make sure the sites chosen perform much better than yours.
Search Engine Algorithms is the collection of formulas search engines use to say what sites are most relevant and thus should appear in the search results. Those formulas are tricky and complex to apply, and so you leave them to the SEO efforts, as they will know how to make them work in your favor.
PPC (pay-per-click) is an advertising method that gets used in different situations online. Its main advantage is that you pay for this marketing style once it delivers results. You will never have to worry about losses where this form of advertising is concerned.
Conversions then refers to the final stage in a marketing camping, where the client listen to all you have to say, then proceeds to answer your call to action by buying what you are selling. This is a sign of success for any marketing campaign. You can learn more about improving your conversion potential on this site.
There shall also be mention of short tail keywords, which have only one or two words, as well as long tail keywords, which are more like phrases. Long tail phrases tend to be more successful at getting your site a higher ranking. They are much better at painting a unique picture of your site, thus getting it recognized much faster.
CTR (click-through rate) is the rate at which an ad or post gets clicked on. You shall thus get to know how popular the site actually is.
SERPS (search engine results pages) is the pages that come up after doing a search using specific keywords. You should always aim to be at the top of the first page.
It is by knowing more about these terms that you shall engage the experts much better. You can also see more here on how best to do digital marketing.
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